Product & GTM Consulting
When product and go-to-market have to move together, we move them both.
Most consultancies solve one side of the equation. We pair product design leadership with go-to-market expertise — designed together, not handed across a wall.
Who we help
Zero to
enterprise.
We partner with organizations at every inflection point — helping founders build from the ground up, guiding Series A–C companies through the complexity of scale, and positioning mature enterprises for structural efficiency and renewed growth.
Why Sirra
The integration is the differentiator.
One firm, both sides of the equation.
Most consultancies hand off between product and GTM. We design them together, because the timing is the strategy. The roadmap and the pitch evolve in parallel.
Senior operators on every engagement.
Sindre and Sabrina work your engagement directly. You get the experience — 15 years of product leadership and a career of GTM and M&A expertise — not a handoff to an analyst.
Compressing months into weeks.
Strategic decisions that take a startup 6–12 months to reach happen faster when someone has the pattern recognition to shortcut the path. We've navigated these inflection points before.
How we work
Embedded, not advisory.
Diagnose together.
We start with a structured 2-week discovery. No assumptions, no templates carried over from the last engagement. The diagnosis shapes everything that follows.
Integrate from day one.
Product strategy and GTM motion are designed in parallel. The roadmap and the investor narrative evolve together, because the timing between them is half the strategy.
Stay close to the work.
We're embedded, not advisory. Sindre and Sabrina are in the work with you — not issuing recommendations from a distance and calling it a deliverable.
Hand off with momentum.
Engagements end with the team able to carry the work forward. We don't disappear at the finish line, and we don't create dependencies that require us to come back.
The team
Two operators, one engagement.
Sindre Ronningen
Co-founder, Product
Sindre is a Product Design and Design Leadership executive with 15+ years building and scaling products at high-growth companies across sports, live entertainment, and fintech, including a fintech unicorn and large-scale betting and ticketing platforms. He partners directly with founders, executives, and product teams on product strategy, design leadership, and roadmap—from early positioning through launch and beyond. Sindre brings a rare combination of hands-on design craft and executive-level strategic judgment to the teams he serves. He specializes in translating ambiguous product challenges—from 0-to-1 design and positioning to org structure and AI-augmented workflows—into clear creative direction that ships.
Sabrina Ronningen
Co-founder, GTM
Sabrina is a Customer Success and Go-to-Market Executive Advisor with 20 years in B2B customer-facing roles and 15 years driving Customer Success outcomes across companies from early-stage startups to large enterprises. She partners with founders, executives, and senior CS practitioners to scale high-performing Customer Success organizations, and holds fractional executive roles at two technology firms. Combining operator depth with strategic clarity, she serves C-suite, VC, and senior IC audiences with a direct communication style and sharp business acumen. She specializes in translating complex GTM challenges—from NRR optimization and CAC payback to org design and acquisition readiness—into actionable frameworks that drive durable growth.
Work with us
Have an inflection point coming?
Most of our engagements start with a conversation about timing. If yours is the right moment, we’d like to hear about it.