Engagement types
Four engagements. One through-line.
Every engagement combines product and GTM thinking. The format changes based on where you are and what the moment requires.
01
0-to-1 Build
Format12 weeks / Fixed price
Ideal forSeed & pre-seed founders
For founders who need product and GTM built at once.
A 12-week fixed-price engagement for seed and pre-seed founders. We build product strategy, experience design, and go-to-market motion simultaneously — because building them sequentially costs runway you don't have.
What’s included
- Product strategy and prioritization framework
- Core experience design and design system foundations
- GTM positioning and channel strategy
- Pitch narrative aligned to product roadmap
- Handoff documentation your team can build from
02
Scale & Modernize
Format8–24 weeks / Structured sprint model
Ideal forSeries A, B & C companies
For Series A–C companies navigating a strategic pivot.
Variable-duration engagements structured around your inflection point — a platform redesign, a market expansion, a product-market fit reset, or a pre-fundraise repositioning. We work with your existing team, not around them.
What’s included
- Discovery and diagnostic (2 weeks, included)
- Product strategy realignment
- GTM motion redesign
- Design execution or design system work
- Investor narrative updated in step with product decisions
03
Value Creation Sprint
Format8–12 weeks / Milestone-gated
Ideal forPE portfolio companies
For PE-backed companies preparing for exit or modernization.
8–12 week engagements tied to operating partner value creation plans. Digital modernization, product-led growth introduction, UX overhaul, and GTM repositioning — with a clear line to multiple expansion.
What’s included
- Value creation plan alignment and scoping
- Product audit and modernization roadmap
- Digital experience redesign
- GTM repositioning for buyer or growth audiences
- Exit narrative and materials support
04
Fractional Leadership
FormatMonthly retainer / Rolling
Ideal forSeed to Series B companies
For companies not yet ready for a full-time hire.
Ongoing product design or GTM leadership on a monthly retainer. Embedded, direct access, and scoped to the depth you need. Structured as a bridge to a full-time hire, not as a substitute for one.
What’s included
- Regular embedded hours with your team
- Product or GTM leadership and decision support
- Hiring advisory (when relevant)
- Strategic guidance on inflection-point decisions
- Access to both Sindre and Sabrina, scoped to your needs
Work with us
Have an inflection point coming?
Most of our engagements start with a conversation about timing. If yours is the right moment, we’d like to hear about it.